essie xmas

Art Direction / Storyboarding / Video

I led the creative direction for essie’s annual Gifts by essie holiday video and print campaign, bringing a festive winter wonderland to life. I developed a storyboard off of the main print visual that showcased each collection’s colors in a whimsical and cohesive narrative.

From concept to execution, my goal was to highlight essie’s holiday collections with a touch of playful elegance, ensuring the campaign captured the season’s spirit while maintaining the brand’s iconic identity. This project reflects my ability to translate static visuals into dynamic storytelling.