essie nail polish

Art Direction / Layout Design / Print / POS

Over the past three years, I’ve had the privilege of leading creative efforts across several of essie’s key visuals including Core, Care, and Gifts by essie.

Each of the print ads below was entirely art directed by me, from initial concept development to final execution. I crafted moodboards, conceptualized visuals in Photoshop, and directed photoshoots to ensure every detail aligned with essie’s iconic brand identity. My role emphasized creating visually striking assets that captured the brand’s legacy of playful sophistication while engaging diverse audiences across platforms.

This body of work reflects my expertise in balancing bold creativity with strategic precision, delivering campaigns that elevate brand storytelling and resonate with essie’s loyal customer base.