essie nail polish

Art Direction / Layout Design / Print / POS

Over the past three years, I’ve had the privilege of leading creative efforts across several of essie’s key visuals including Core, Care, and Gifts by essie.

Each of the print ads below was entirely art directed by me, from initial concept development to final execution. I crafted moodboards, conceptualized visuals in Photoshop, and directed photoshoots to ensure every detail aligned with essie’s iconic brand identity.