essie ready. prep. go.
Art Direction / E-commerce / POS
essie is releasing a new cuticle removing product called ready. prep. go.
I art directed the print ads and e-commerce visuals for this campaign launch from concept to completion. I crafted comps, mood boards, presented to clients, and attended photoshoots working with photographers and retouchers directly to ensure essie’s brand presence was clean, sophisticated, and impactful.
In support of the ready. prep. go. release I directed on set for a few assets
for To The Rescue, another care product from essie.
